Answering your search questions

SEO stands for Search Engine Optimisation. It's the process of optimising your website to rank higher in search engine results (like Google, Bing, etc.) for relevant keywords. It's crucial because higher rankings lead to increased organic (unpaid) traffic, more visibility, greater brand authority, and ultimately, more leads and sales.

A keyword is a word or phrase that someone types into a search engine to find the information they are looking for. Keywords are fundamental to SEO because they represent what your target audience is searching for, and by optimising your content around these keywords, you can bring the most relevant, purchase-ready traffic to your website.

It’s hard to do a like-for-like comparison, as many digital marketing strategies will include both. SEO can be a slightly longer campaign type, with slower results but a greater long term return on investment, whereas PPC is more likely to generate instant results. If you're interested in running PPC as well as, or instead of SEO, visit our sister company The PPC People.

Not necessarily. While a modern, mobile-friendly, and well-structured website is beneficial, most of the work we do is on improving existing websites, bringing them up to the standard of a new website. Our initial audit will identify if your current website's foundation is suitable or if significant restructuring is needed for effective SEO.

Whilst you don’t need to, target keywords are helpful as a starting point. During our content writing process, we will do plenty of keyword research to ensure pages and posts we write are highly relevant for your audience and the keywords we are targeting have a high search volume.

Our process generally includes: a comprehensive website audit, keyword research, competitor analysis, on-page optimisation, technical SEO fixes, content strategy and creation, off-page SEO (link building), local SEO (if applicable), and ongoing monitoring, reporting, and adjustments.

Absolutely. While we do have our own team of highly-skilled designers and developers, we often collaborate with our client's own in-house teams or third-party web developers to implement technical SEO changes or integrate new content seamlessly. Effective communication is key to a successful SEO campaign.

Google My Business (GMB) is a free tool from Google that allows businesses to manage their online presence across Google Search and Maps. Optimising your GMB profile is fundamental for Local SEO, helping local customers find your business, hours, reviews, and directions.

On-page SEO is a search engine optimisation technique that we use to increase your rankings on search engines, by making changes on your website. This includes fixing technical SEO issues such as redirecting 404 errors, improving your meta data, and writing keyword-dense content to help search engines better understand your offering.

Off-page SEO is a technique where we use other websites to improve your reputation. This includes citation building by adding your business to local directories, improving your Google Business Profile and securing high-quality backlinks from reputable websites.

Technical SEO is where we optimise the technical elements of your website, including complex issues such as schema markup and website speed, as search engines these factors as ranking signals.

Content marketing involves creating and distributing valuable, relevant, and consistent content (blog posts, articles, etc.) to attract and retain a clearly defined audience. For SEO, this content is optimised with keywords to rank in search results and provide value to users, attracting links and establishing authority.

A meta description is a brief summary of a web page's content that appears under the title in search results. While it's not a direct ranking factor, a compelling meta description can significantly improve your click-through rate (CTR), which indirectly signals relevance to search engines.

Yes, they can be highly effective. Blog posts allow you to target long-tail keywords, demonstrate expertise, provide fresh content, attract backlinks, and engage your audience; all of which contribute to your SEO performance.

Backlinks are links from other websites to your website. They act as "votes of confidence" from other sites, signaling to search engines that your content is valuable and authoritative. High-quality, relevant backlinks are a major ranking factor.

"Domain Authority" (DA by Moz) or "Domain Rating" (DR by Ahrefs) are proprietary metrics created by SEO tools to estimate the overall strength and ranking potential of an entire website. While not directly used by Google, they serve as useful indicators of a site's backlink profile quality and general authority, helping you benchmark against competitors and understand your site's competitive standing.

Schema markup (or structured data) is a type of microdata that you can add to your website's HTML to help search engines better understand the content on your pages. It doesn't directly impact rankings, but it can enable "rich snippets" (e.g., star ratings, product prices, event dates) in search results, making your listings more appealing and potentially increasing click-through rates. Yes, it's highly important for standing out in SERPs.

Local SEO focuses on optimising your online presence to attract customers in a specific geographic area. While general SEO aims for broad visibility, local SEO targets searches with local intent (e.g., "plumber near me," "best coffee shop London"). If your business serves local customers (e.g., brick-and-mortar store, local service provider), then local SEO (including Google My Business optimisation, local citations, and geo-targeted keywords) is absolutely essential.

While social media activity itself isn't a direct Google ranking factor, it can indirectly influence SEO. Strong social media presence can increase brand visibility, drive traffic to your website (which Google notices), and increase the likelihood of your content being discovered and linked to by others, which is an SEO factor.

SEO is a long-term strategy, not a quick fix. While some initial improvements might be seen within a few weeks (e.g., technical fixes), significant ranking improvements and organic traffic growth typically take 3-6 months or longer. Whilst you might see improvements within the first few months, there are no guarantees, and your industry, your competitors and the quality of your website when we start all play an important role in defining the timescale.

No legitimate SEO company can guarantee ranking in position 1 on Google. Google's algorithm is constantly changing, and competition varies. We can guarantee to use ethical, effective strategies to improve your visibility, drive relevant traffic, and strive for the highest possible rankings based on our expertise and your investment.

Whilst we track a range of metrics, including total website users, new users, locations users are visiting from, the most important metric we track is how many sales and leads you receive.

A sudden drop in traffic can be alarming. Common causes include: a Google algorithm update, technical issues (e.g., site crawling errors, broken sitemaps), manual penalties from Google, website redesigns that weren't SEO-friendly, increased competitor activity, or a seasonal decline in search interest for your keywords. We can perform an audit to diagnose the exact issue.

Generally speaking, no. As long as your website is already working and set up to track conversions (which we can help with), you don’t need to have a separate landing page although some industries and campaigns could benefit from this.

We provide monthly reports detailing key data points such as keyword rankings, organic traffic growth, conversion rates, website user data, and technical website health. Reports are transparent and easy to understand, with explanations of progress and future plans.

We’ve worked with clients in a wide range of industries, including eCommerce, law firms, chauffeur companies and vinyl pressing companies. Regardless of your industry, our SEO experts will take the time to understand your business and your goals.

We don’t believe in tying our clients to a long contract, as our results speak for themselves! Whilst we do have an initial 3-month period, after that you’re free to cancel with 30 days notice.