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Increase your brand mentions across AI with our targeted GEO services

At The SEO People, we provide expert Generative Engine Optimisation strategies to ensure your business remains a primary reference for AI, and help your brand become a cited authority within generated answers on platforms such as ChatGPT, Gemini, Claude, and Perplexity.

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What is GEO?

GEO stands for Generative Engine Optimisation, and it refers to the practice of crafting and refining your website's content to ensure that it is scraped and synthesised accurately by AI. Whilst traditional search focuses on list-based rankings, GEO ensures your brand is the chosen answer in conversational interactions with AI. It involves building your business into the AI models' datasets, so that they recognise you as a credible and authoritative source for user enquiries.

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Why GEO matters for your business

Traditional Search is evolving with many users now interacting with AI to find answers and recommendations, rather than solely relying on clicking through multiple websites.

This means that to stay ahead of your competition, you need to have your business cited by generative models, so that you don’t lose visibility. By implementing a GEO strategy into your marketing efforts, you ensure that your brand stays relevant and increases its chances of being the cited source across AI.

Our approach to GEO

Getting cited on AI takes a targeted and strategic approach to ensure you get a positive return on investment, through more conversions and leads for your business:

  • Brand authority and citations: Our team will increase the frequency and quality of your brand mentions across the internet to improve your citations by AI models.
  • Structured data implementation: We’ll organise your website information using technical schema markup that allows generative engines to easily categorise and source your data.
  • Authority-led content: We produce high-quality, fact-based content that serves as a primary source for AI training data and real-time browsing.
  • Product-specific attributes: We ensure your product USPs are structured in a way that AI shoppers can easily compare and recommend your brand during conversational product discovery.

Results you can expect from our GEO service

By optimising your website around generative search, your business can achieve a distinct competitive advantage, which includes:

  • Frequent citations in AI-generated responses.
  • Increased brand recognition across conversational platforms.
  • Direct traffic from authoritative AI references.
  • Future-proofed digital visibility as search habits evolve.

Let’s talk GEO

Establish your brand as an authority in the era of AI. Whether you want to improve your citation frequency or ensure your data is correctly interpreted by LLMs, The SEO People are ready to help you lead the shift.

Our simple pricing

We offer SEO in 3 easy packages

£440mo

Starter plan

Free SEO Audit

Monthly Optimisation

Content SEO

On-Page Technical SEO

Monthly reporting

Choose your plan

£1,100mo

Enterprise plan

Free SEO Audit

Weekly Optimisation

Content SEO

On-Page Technical SEO

Off-Page SEO

Link Building

Speed & Performance

GEO (Generative Engine Optimisation)

Monthly Reporting

Choose your plan

POA

Unlimited plan

For larger websites or businesses operating in particularly complex or competitive markets, we can create bespoke SEO packages that suit your business.

Speak to us

Additional links can be added to any package, in any quantity, priced at £150 per link.

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Book an intro call

Book an intro call with one of our SEO experts to explore how our content work can benefit your business.

Book your appointment

Contact us

Want to improve your website's search engine performance? Get in touch with our team today for a consultation, we're The SEO People.

Call Us: 01206 625 226

Our local branches

If your business is situated in any of the following locations, instead of talking to our head office, you can speak directly to your local SEO experts.

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